Repurchase Intention Of Bukalapak Customers Viewed FromThe Quality Of E-Service, E-Word Of Mouth And E-Satisfaction

Heri, Prabowo Repurchase Intention Of Bukalapak Customers Viewed FromThe Quality Of E-Service, E-Word Of Mouth And E-Satisfaction. Jurnal Aplikasi Manajemen dan Bisnis. ISSN 2528-5149

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Abstract

This research was conducted to determine the factors that influence repurchase intentions for online purchases at Bukalapak. The variables studied included e-service quality with the intervening variables e-word of mouth and e-satisfaction. The research was conducted using quantitative methods, with a population of people who had shopped online at Bukalapak. The number of samples collected was 198 respondents. Tang data collected then analyzed using Structural Equation Modeling (SEM). The results of the study show that e-service quality has no effect on repurchase intention, e-service quality has an effect on e-word of mouth, e�satisfaction has an effect on –satisfaction. e-word of mouth has an effect on repurchase intention and e-satisfaction has an effect on repurchase intention.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: dosen upgris semarang
Date Deposited: 04 Sep 2024 04:02
Last Modified: 04 Sep 2024 04:02
URI: http://eprints.upgris.ac.id/id/eprint/3636

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