PENGEMBANGAN KEWIRAUSAHAAN PRODUK JAMBU DIDESA SIDOMULYO DEMAK

Ratih, Hesti PENGEMBANGAN KEWIRAUSAHAAN PRODUK JAMBU DIDESA SIDOMULYO DEMAK. Prosiding SNHP 2020, 1. ISSN 2985-7015

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Abstract

The community partnership program (PKM) in Sidomulyo Village, Wonosalam District, DemakRegencyisaimedatempoweringthecommunitytogenerateadditionalincomefor familiesthroughtheapplicationoftechnologyandprocessingbusinessforredwaterguava (Syzygium semarangense). The method used is training and production practice which previously began with a Focus Group Discussion (FGD) for group business planning and marketing strategy. Program participants are PKK Sidomulyo Village members. The implementation of a good marketing strategy and production organization will initiate the formation of a joint business group. In the long term, this empowerment program is expected to be able to become a growing business with better capacity andquality.Keyword: PKM, Packaging, Marketing

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	dosen upgris semarang
Date Deposited:	18 Aug 2024 15:29
Last Modified:	18 Aug 2024 15:29
URI:	http://eprints.upgris.ac.id/id/eprint/3492

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