ANALISIS PENGARUH KEPUTUSAN PEMBELIAN PADA KOSMETIK BERLABEL HALAL

Ratih, Hesti ANALISIS PENGARUH KEPUTUSAN PEMBELIAN PADA KOSMETIK BERLABEL HALAL. Business Management Analysis Journal (BMAJ), 2 (1). ISSN 2655-3813

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Abstract

This research aims to analyze the significant influence between halal labels, and price perceptions of Wardah's cosmetics purchasing decisions on Wardah counter consumers in the ADA Semarang supermarket. This study used descriptive quantitative methods. The population used is all consumers of the Wardah Swalayan ADA Semarang counter, with a total sample of 100 respondents taken using a purposive sampling technique. Data were analyzed through regression analysis using SPSS version 22. Results of the regression analysis in this study are Halal labels have a positive significant effect on purchasing decisions and price perception has a positive and significant effect on purchasing decisions. Keywords: Halal labels; price perception; purchase decision

Item Type:	Article
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	dosen upgris semarang
Date Deposited:	18 Aug 2024 03:53
Last Modified:	18 Aug 2024 03:53
URI:	http://eprints.upgris.ac.id/id/eprint/3481

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