Setyorini, Noni and Violinda, Qristin and Ulumuddin, Arisul and Wattegama, Erandi Jinadari MEASURING APPLICATION AUGMENTED REALITY TO INCREASE MSME PERFORMANCE USING TECHNOLOGY ACCEPTANCE MODEL. Jurnal Aplikasi Manajemen.
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Turnitin_MEASURING APPLICATION AUGMENTED REALITY TO INCREASE MSME PERFORMANCE USING TECHNOLOGY ACCEPTANCE MODEL.pdf Download (3MB) |
Abstract
This study aims to examine the effect of perceived usefulness and perceived easy to use on the perfomance of MSMES in Ngerangan Vilage. Klaten with trust as a mediator.The data collection method used is probability sampling with saturated sampling technique. The total respondents in the study were 100 respondents which is MSME in Ngerangan Village. Hypothesis testing using smartPLS software. The results of the study are perccived usefulness and perceived casy to usc affect trust. Likewise, trust has an intluence on the performance of MSMEs in Ngerangan Village. However, perceived usefulness does not directly affect the perfomance of MSMES. In contrast to perceived casy to use which has a direct intluence on the perfomance of MSMES, The pnctical implications of this rescarch are that the technology adopted by MSMES must be easy to use and have many benefits for busine development.
| Item Type: | Other |
|---|---|
| Subjects: | H Social Sciences > HC Economic History and Conditions T Technology > TX Home economics |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | dosen upgris semarang |
| Date Deposited: | 13 Apr 2023 03:22 |
| Last Modified: | 13 Apr 2023 03:22 |
| URI: | http://eprints.upgris.ac.id/id/eprint/1426 |
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