FIGURES OF SPEECH; METAPHOR USED IN HOUSING ADVERTISEMENTS IN “THE POINT” NEWSPAPER IN NOVEMBER 2009

widiyanto, M. Wahyu and Susanto, Dias Andris (2009) FIGURES OF SPEECH; METAPHOR USED IN HOUSING ADVERTISEMENTS IN “THE POINT” NEWSPAPER IN NOVEMBER 2009. “THE POINT” Newspaper.

Text Journal 6 FIGURES OF SPEECH; METAPHOR USED IN.pdf Download (390kB)

Abstract

The object of this study was the housing advertisements in “THE POINT” in November 2009. The data were words, phrases and sentences in the housing advertisements that contain metaphors. This research was meant to analyze metaphor used in housing advertisements. To make it more effective, the analysis was conducted through several steps. First, the advertisements from the Jakarta Post newspaper were collected and then those advertisements were arranged in data cards as an attempt to know the metaphor and separated based on the types. Finally, the classified phrases or sentences in the Advertisements were identified and were interpreted to get the final result. The kind of research does not focus on numbers or statistical figures but gives most attention on how deep is the writers’ knowledge towards the interaction among concept which is being learned. Analyzing the data here means analyzing the metaphor. The analysis of metaphoric devise used in housing advertisement was based on Holman’s theory. According to Holman there are none types of metaphors such as epithets, eponym, hyperbole, metonymy, oxymoron, paradox, personification, paronomasia, and synecdoche metaphor. Considering that not all of the types can be found in the data, this research will only take three types of whole to analyze the data. The result of the analysis of metaphor used in housing advertisement showed that there are 10 hyperbole = 80%, there are 4 metonymy = 18 %, and only 1 personification = 2 %. It shows the most used metaphor is hyperbole. In this case hyperbole is the easiest metaphor to be used to describe some exaggerated message. In housing advertisement does not contain satisfying amount of metaphor, so the writer suggest it would be better if someone else analyze the advertisement according to hyperbole metaphor. Key words: figures of speech, metaphor, housing advertisements

Actions (login required)

View Item