Repurchase Intention in Terms of Service Quality Through e-Wom and Hotel Image

Heri, Prabowo Repurchase Intention in Terms of Service Quality Through e-Wom and Hotel Image. Proceedings of the Tegal International Conference on Applied Social Science & Humanities (TICASSH 2022). ISSN 2352-5398

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Abstract

Analyzing the factors that influence repurchase intention to stay at the hotel is the purpose of this study. The measured factor is the quality of service through the image of the hotel and e-word of mouth. The population in this study are guests who stay at the hotel, the number of samples taken is 168 respondents. Analysis of the data used with SEM analysis with the AMOS program. Based on the results of data analysis that has been carried out, service quality has an influence on repurchase intentions through hotel image and e-word of mouth. The value of the overall effect of the variables studied on repurchase intentions is 78.6%, meaning that there are other factors that influence repurchase intentions outside the variables studied. Keywords: Service quality · Electronic word of mouth · Hotel image · Repurchase intention

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